Animation as a form of filmmaking died an ugly death the day they created the 'Best Animated Feature' catagory for the Oscars.
Suddenly, we were all sat at the kiddie table, and 'Shrek' became an Oscar-winning film.
The category implies that animation can't possibly compete with 'real' movies (like 'Pirates of the Carribean'????????) and so, out of sheer contempt, they created a category to acknowledge us while shutting us up at the same time
This category will never go away, and consequently, animation will never (in this country) be looked upon as a serious medium.